![]() Sramana Mitra: The Internet was just becoming quite hot at that point. Sramana Mitra: What year did you come out of college? I went to the University of Miami and Florida International University and studied Biology. My father was a salesman who opened up convenience stores. Issa Asad: I was born and raised in the United States. Where are you from? Where were you born, raised, and in what kind of background? Sramana Mitra: Let’s start at the very beginning of your journey. In India, Reliance Jio has a similar strategy, by the way, for those interested in bottom-of-the-pyramid businesses. This is a fascinating journey of an entrepreneur who has bootstrapped a $200 million business catering to poor people in the United States selling cellular phones and connections, and monetizing the data through advertising. If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
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